Kiplinger Digital

Dot Connector Studio worked with Kiplinger Letter to translate the longtime print newsletter product into a digital experience.  Activities included:
  • SWOT exercise to understand the marketplace and opportunities.
  • Brainstorming session with the staff using our Impact Pack deck to discuss possible format, income streams, and outcomes.
  • Competitive analysis of other newsletters, business news digital products and forecasting services.
  • Creative design and prototyping session with Kiplinger staff to prototype possible products.
  • Delivery of recommendations based on team feedback