Decoding Media Impact

Decoding Media Impact: Insights, Advice & Recommendations examines the current state of the field of media impact assessment. The report also draws on insights from a few leading experts in the field on cutting-edge approaches to evaluation.

Media Impact Funders (MIF), in collaboration with Dot Connector Studio, has played a key role in organizing the conversation around media impact since 2013. Our years of research have led us to four key insights, described in this report:

  1. There are many different frameworks for measuring media impact for different areas of practice.
  2. Funders should be mindful of power dynamics, and thoughtful in determining appropriate impact strategies with their grantees.
  3. Digital analytics tools provide a wealth of useful data, but grantees require financial and logistical support in implementing them.
  4. There are opportunities for funders to collaborate with each other to share best practices and increase collective impact.