Strategy Tools

Over the past decade, Director Jessica Clark has co-produced a card deck, as well as a series of visualizations and reports to help makers/funders design productions and grasp the dynamics of participatory and cross-platform media.

Impact Pack
MEDIA ENGAGEMENT IMPACT PACK
The Impact Pack helps media makers and funders brainstorm, strategize, and assess impact. It can help you think through your goals, weigh the merits of various platforms, and define your relationships with users.

Strategic-Design-4STRATEGIC DESIGN
Use this Dot Connector Studio model to help plan the different phases of your social impact media project. Download pdf

 

Engagement Models thumbnail image

ENGAGEMENT MODELS
How does your media project connect with users and move them to action?  Use these models to help think it through—over time, you may find yourself applying more than one. Download 11 x 17 pdf

 

partners-thumbnail

WHO ARE YOUR PARTNERS?
Plan your media project strategically and you’ll find that you have more partners than you realize! Use this Dot Connector Studio tool to help identify them. Download pdf

 

Are We There Yet? Roadway thumbnailARE WE THERE YET? A ROADMAP FOR CREATING HIGH-IMPACT DOCUMENTARY
Interactive productions take many forms. Use this map to help think about impact strategies from beginning to end, asking at each stage where you are taking your users — and yourself as a creator. Download pdf

STRATEGY TOOLS UNITE!
You can find many of the above strategy tools in single, downloadable pdf right here.

Need more ideas? Here are a few other tools we created:

Media Impact Funders: What’s Your So What?

Media Impact Funders: Assessing the Impact of Media

Media Impact Project: Impact Assessment for Nonprofit News Projects & Their Funders

Media Impact Festival: Case Studies

Visualizing Media Networks
Developed by Jessica Clark and Tracy Van Slyke for their book Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media (New Press, 2010)

    1. Networked Users
    2. Self-Organized Networks
    3. Institutional Networks
    4. Networks of Institutions: Media
    5. Networks of Institutions: Hybrid Model
    6. Cycle of Engagement

People-Centric Public Media and New Partners, New Possibilities
Designed for Public Media 2.0: Dynamic, Engaged Publics by Jessica Clark and Pat Aufderheide, 2008