Over the past decade, Director Jessica Clark has co-produced a card deck, as well as a series of visualizations and reports to help makers/funders design productions and grasp the dynamics of participatory and cross-platform media.
MEDIA ENGAGEMENT IMPACT PACK
The Impact Pack helps media makers and funders brainstorm, strategize, and assess impact. It can help you think through your goals, weigh the merits of various platforms, and define your relationships with users.
STRATEGIC DESIGN
Use this Dot Connector Studio model to help plan the different phases of your social impact media project. Download pdf
ENGAGEMENT MODELS
How does your media project connect with users and move them to action? Use these models to help think it through—over time, you may find yourself applying more than one. Download 11 x 17 pdf
WHO ARE YOUR PARTNERS?
Plan your media project strategically and you’ll find that you have more partners than you realize! Use this Dot Connector Studio tool to help identify them. Download pdf
ARE WE THERE YET? A ROADMAP FOR CREATING HIGH-IMPACT DOCUMENTARY
Interactive productions take many forms. Use this map to help think about impact strategies from beginning to end, asking at each stage where you are taking your users — and yourself as a creator. Download pdf
STRATEGY TOOLS UNITE!
You can find many of the above strategy tools in single, downloadable pdf right here.
Need more ideas? Here are a few other tools we created:
Media Impact Funders: What’s Your So What?
Media Impact Funders: Assessing the Impact of Media
Media Impact Project: Impact Assessment for Nonprofit News Projects & Their Funders
Media Impact Festival: Case Studies
Visualizing Media Networks
Developed by Jessica Clark and Tracy Van Slyke for their book Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media (New Press, 2010)
People-Centric Public Media and New Partners, New Possibilities
Designed for Public Media 2.0: Dynamic, Engaged Publics by Jessica Clark and Pat Aufderheide, 2008
