The Impact Pack

The Impact Pack is a card deck based on extensive research with documentary filmmakers, journalists, interactive producers and others—we update it in dialogue with the field as media evolves. Since 2017, the deck has been making its way around the globe, and can can help you think through your goals, weigh the merits of various platforms, and define your relationships with audiences.

Use it to:

  • Prototype your media engagement strategy
  • Tell or iterate your impact story
  • Weigh different options
  • Get feedback from partners and users
  • Teach students how to plan a media strategy

Photo of using the card deck

Order cards here:

We also have a digital version of the deck—please reach out via our contact form if you’d like to learn more.

New “Unintended Outcomes” suit added August 2020

In order to help media makers and technologists think through the ways in which their productions might trigger unintended results, we’ve developed a new suit for Dot Connector Studio’s Impact Pack that we’re releasing in conjunction with Making a New Reality: A toolkit for inclusive media futures. The original deck included an array of positive outcomes — this new suit allows users to add in unintended outcomes so that they can consider ways in which their work might be misused.

“How do we pay for this?” expansion pack

Based on user feedback, we added a suit in 2019 that helps users factor financing into a media project’s strategy. Use the “How do we pay for this?” expansion pack to flesh out funding streams and cost-saving measures for your media project!

The expansion pack comes with an 11 x 17 poster that provides examples for laying out your strategy and provides new ways to visualize business structures.

Membership Puzzle Project: Motivations

We also developed an expansion pack in partnership with the Membership Puzzle Project, available at no charge.

A collaboration between the Dutch journalism platform De Correspondent and New York University, the Membership Puzzle Project’s aim is to gather knowledge about the most important question for the future of high quality, public-service journalism:

How do we build a sustainable news organization that restores trust in journalism and moves readers to become paying members of an online community?

Download this PDF for free to use this set of six cards that help you think through why your community members are motivated to contribute, and how they might co-design work with you.

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