The Impact Pack

The Impact Pack is a card deck based on extensive research with documentary filmmakers, journalists, interactive producers and others—we update it in dialogue with the field as media evolves. Since 2017, the deck has been making its way around the globe, and can can help you think through your goals, weigh the merits of various platforms, and define your relationships with audiences.

Use it to:

  • Prototype your media engagement strategy
  • Tell or iterate your impact story
  • Weigh different options
  • Get feedback from partners and users
  • Teach students how to plan a media strategy

Photo of using the card deck

Order cards here:


Digital Impact Pack

We also have an in-progress digital version of the deck you can play with. You’ll need to register on Miro (it’s free) if you don’t yet have a Miro account. Please reach out via our contact form if you have any questions or comments.

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