The Impact Pack


Version 3.0 is here!

Note: Due to disruptions related to COVID-19, we are not currently taking orders for the Impact Pack or Expansion Pack.

Our latest edition of the media strategy deck.

What’s new?

  • We streamlined two suits, “digital content types” and “platforms,” into one called “interfaces”
  • We added a “sixth sense” card to help users dream up new types of experiences they are creating using emerging technologies and modalities
  • We expanded the instructions to cover more uses for the deck

The Impact Pack is based on extensive research with documentary filmmakers, journalists, interactive producers and others, and we update it in dialogue with the field as media evolves. Since 2017, the deck has been making its way around the globe, and can can help you think through your goals, weigh the merits of various platforms, and define your relationships with audiences.

Use it to:

  • Prototype your media engagement strategy
  • Tell or iterate your impact story
  • Weigh different options
  • Get feedback from partners and users
  • Teach students how to plan a media strategy

We’re excited to see how newsrooms, XR producers, and media investors are going to pick up this latest version and put it into action.

Wondering what DCS’s engagement models are? Check out some examples to help you figure out your engagement strategy.

Which cards to order?

Shipping: $8 flat fee for up to 5 decks in the UNITED STATES ONLY. To order bulk decks or ship to Canada or other countries, please contact us at to inquire about additional shipping charges

Try our expansion packs!

1) “How do we pay for this?”

Based on user feedback, we added a new suit in the spring that helps factor financing into a media project’s strategy. Use the “How do we pay for this?” expansion pack to flesh out funding streams and cost-saving measures for your media project!

The expansion pack comes with an 11 x 17 poster that provides examples for laying out your strategy and provides new ways to visualize business structures. Order it today using the form above.


Membership expansion cards

2) Membership Puzzle Project: Motivations

We also developed a new expansion pack in partnership with the Membership Puzzle Project, available at no charge.

A collaboration between the Dutch journalism platform De Correspondent and New York University, the Membership Puzzle Project’s aim is to gather knowledge about the most important question for the future of high quality, public-service journalism:
How do we build a sustainable news organization that restores trust in journalism and moves readers to become paying members of an online community?

Download this PDF for free to use this set of six cards that help you think through why your community members are motivated to contribute, and how they might co-design work with you.

Need instructions?