The Impact Pack

 

Version 3.0 of the Impact Pack is here!

Our latest edition of the media strategy deck is available for purchase.

What’s new?

  • We streamlined two suits, “digital content types” and “platforms,” into one called “interfaces”
  • We added a “sixth sense” card to help users dream up new types of experiences they are creating using emerging technologies and modalities
  • We expanded the instructions to cover more uses for the deck

The Impact Pack is based on extensive research with documentary filmmakers, journalists, interactive producers and others, and we update it in dialogue with the field as media evolves. Since 2017, the deck has been making its way around the globe, and can can help you think through your goals, weigh the merits of various platforms, and define your relationships with audiences.

Use it to:

  • Prototype your media engagement strategy
  • Tell or iterate your impact story
  • Weigh different options
  • Get feedback from partners and users
  • Teach students how to plan a media strategy

We’re excited to see how newsrooms, XR producers, and media investors are going to pick up this latest version and put it into action.

Wondering what DCS’s engagement models are? Check out some examples to help you figure out your engagement strategy.

ORDER CARDS


Impact Pack: The core 96-card deck
Expansion pack: Contains 24 additional “How do we pay for this?” cards

Shipping within the United States: $8 flat fee for up to 5 decks. If you need to order bulk decks or ship internationally, please contact us at admin@dotconnectorstudio.com to inquire about additional shipping charges

Two new expansion packs in 2019: 

1) “How do we pay for this?”

Based on user feedback, we added a new suit in the spring that helps factor financing into a media project’s strategy. Use the “How do we pay for this?” expansion pack to flesh out funding streams and cost-saving measures for your media project!

The expansion pack comes with an 11 x 17 poster that provides examples for laying out your strategy and provides new ways to visualize business structures. Order it today using the form above.

2) Membership Puzzle Project: Motivations

We also developed a new expansion pack in partnership with the Membership Puzzle Project, available at no charge.

A collaboration between the Dutch journalism platform De Correspondent and New York University, the Membership Puzzle Project’s aim is to gather knowledge about the most important question for the future of high quality, public-service journalism:
How do we build a sustainable news organization that restores trust in journalism and moves readers to become paying members of an online community?

Download this PDF for free to use this set of six cards that help you think through why your community members are motivated to contribute, and how they might co-design work with you.

Need a copy of the instructions?

Impact pack

How do we pay for it?

  • Download instructions here.